Game developer Warren Spector is ‘‘absolutely playing with fire in trying to give Mickey a new dimension. He is a mainstay at the company’s theme parks and on its cruise ships, and he and his longtime pals Minnie Mouse, Donald and Daisy Duck, Pluto and Goofy reach 140 million viewers around the globe, on the Disney Channel’s ‘‘Mickey Mouse Clubhouse.’’ The big cheese accounts for $6 billion annually in global sales of toys and other merchandise. Mickey Mouse, though, is arguably the most valuable (and venerable) asset in the company. IGN called Epic Mickey ‘‘one of the Wii’s most anticipated games of 2010.’’ Gamespot, another game review site, ranked it among the 15 likely most popular titles of the year.ĭisney has made a practice of granting artistic license to A-list directors and other top-flight creative types who want to work with its classic characters, as was the case with director Tim Burton and his stylized, through-the-looking-glass interpretation of ‘‘Alice in Wonderland.’’ The game (suggested retail price: $49.99) can be played only on the Nintendo Wii. In the 1940 movie, Mickey stumbles into a magician’s lab where he picks up a wand and conjures music by bringing life to the objects in the lab. Its story line picks up where ‘‘Fantasia’’ left off. In "Epic Mickey," an early Disney creation, Oswald the Lucky Rabbit, rules Wasteland, a sad alternative universe of Disneyland.
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